Saturday, November 25, 2017


As the Head of Design, people often ask me - ''So, Simi - what are the new trends and design directions ?'' and somehow I feel like a magician who needs to pull out a rabbit from my hat instantly and show the new trends. Truly speaking; All these past years, I have been able to pull out 'that' rabbit as the style directions have been so clear, palpable and visual; but the last 3 years, something has changed. As the socio-political scene is changing around the world and we seem to be heading towards a more - 'grayer' and 'hazier' future. The only positive word that I see in the horizon is 'Mindfulness'.

Mindfulness - A word that is truly relevant in the world today. Reuse, remake, restructure, renew and most importantly refuse. There is a new tribe of consumers emerging from the chaos we see today. The consumers who don't care about where they come from or where they belong, as borders are getting blurry; the only thing they care about is 'our' planet-one planet.

We seem to be living in conflicting times where on one hand the world is moving towards AI and on the other hand we are seeking a disconnection. We want to escape the madness and live a simpler life. This new tribe of people are the true ambassadors of the word mindfulness. They are aware, open and challenge every choice. We are going back to our roots. If you ask me, where should companies look for inspiration in terms of products - I will say - Museums. Truly ecological products created with mud, metal and the mind. We don't want to repeat our mistakes as our actions of yesteryears has created the monstrous world we live in today.

Revolutions, as history has taught us, start with one person and passion. Is Mindfulness the new revolutionary trend - I truly pray it is

Sunday, August 13, 2017

The Green Face of airport restaurants

The best thing about travel for me is the experience and the people. Its like a tour of the world in a single flight. The cultures, the food, the noise, the lights, the languages, the 'feeling' of oneness - and of course, the travel.
 Shuhbeck/Munich Airport

Add caption
The past few years I cannot help notice how people are coping with tons of information thrown at them, mobiles, screens, screaming brands, innumerable choices but one also notices amidst this chaos is the rising need for wellness, quiet, good organic food and something soulful, really meaningful. To 'edit' information is the key and not absorb it all
My last flight, I flew via Munich and was drawn to the new face of restaurants which are greener, more transparent, farm-procured ingredients and the place is more open. No barriers and open walls, is my kind of place. I walked into one of these welcome spaces to block the noise and to blend in. I didn't want the attention or to be served. I would rather 'pluck' my own food and find my quiet corner. The feeling and need for green is not deception, it is the color of perception. The color to make us feel one with nature, the color to calm our exceedingly over-stimulated nerves, the color of fresh food and the color of what we want our surroundings/or the messed-up earth to be. There is an increasing awareness to do the right thing. Go back in time and be a bit more traditional in thinking, but work more modern. One can see this new wave in the changing face of restaurants who are fast embracing this change and sending a message across - we are green too and we are not here to sell it to you.

You buy it if you believe in it.

Tuesday, December 6, 2016

Pantone is Releasing its Color of the Year this Thursday and I Predict its Green!

Pantone is Releasing its Color of the Year this Thursday and I Predict its Green!

Gosh, how can I go into such a long slumber that I forget to write in my blog! This is not right and I promise to be more regular this coming year.

So Pantone is releasing its Color of the Year 2017 on the 8th Dec and I promise you it will be a Green! ( Remember today is 6th Dec)

No I'm not an insider and no I don't do Tarot, I just know it as a Design 'Expert' ( if I may humbly call myself one having worked by backside off for 15 years in this industry) that if we want to - 

                      Do Green, 
                      Go Green, 
                      Be Green, 
                      Be-seen-in Green 
this is your year and coming many years. 

What Pantone number would it be is a bit hard for me to predict;  but my favourite is 369 U. 

Ohh 369 U - A color that you can feel the crunch and taste the freshness. In a hyper-connected, information-laden, mashed up world - that's the color you want inside on your walls to calm you down, to give you the serenity you have been searching for in the Himalayan Spas and the Forest Retreats. 

Image borrowed from Color Palette
This is the Palette that Im talking about - its not for the faint hearted but can liven up any space, just dare to bring the outdoors-indoors.
I'm reminded of Verner Pantone's 1969 interiors for the Spiegel Publishing house in Hamburg.

Verner Panton 1960

Its a bit too green..but is there something called - too green ever ? Home Interiors wise we might settle for something like this below

Courtney : Pinterest

Also Pantone wise, it speaks to its previous colors - Rose Quartz and Serenity so well.

Now I rest my case...but would be happy to hear if you have any views on this..or anything else as for the matter..till it is Green ;)